Overview
  Approach
  Services
  Projects
  New Thinking
  Creative Lab
  Publications
  Team
  Advisory Council
  Partner Network
  Contact
  Cell-and-Arts
  Cell-and-Society
Cell-and-Society
Untitled Document

The Societal Engagement of CELL


Cell engages in society. A percentage of our earnings is spent on projects designed to uplift the education of underpriviliged young people.

Currently our organisation is supporting CIDA City Campus in Johannesburg, one of Africa’s most innovative business schools with a strong impact on the transformation of the South African society. CIDA has proven to be a successful model to introduce sustainable low cost university education to developing countries.

Please read the text below. If you are interested to learn more about CIDA, please contact us. Perhaps you or your organisation want to mentor a student and change a person's life. You can make a difference, and due to our close connection with CIDA, we can ensure you that your investment in a CIDA student is more than worth it! Please consider it!

CIDA City Campus

CIDA City Campus is South Africa’s first virtually free tertiary institution and has reinvented traditional models of higher education. Every student is on a scholarship and comes from a financially disadvantaged background.



Nelson Mandela about CIDA:

It offers holistic, relevant, technology-enriched tertiary education, at very low cost, designed to develop tomorrow’s business leaders. CIDA underpins financial and economic democracy in South Africa, and is intended to be a replicable model for the developing nations of the world.

In sub-Saharan Africa only 3% of individuals (4,5% in South Africa) over the age of 20 have a post-school educational qualification.
Research shows there is an 89% correlation – (Source World Bank Statistics) between the levels of tertiary education in a nation and important economic indicators such as GDP per capita, or labour productivity per capita. A low cost, high quality, innovative solution is therefore of critical importance for the long term social stability and progress of the nation and the competitiveness of sub-Saharan Africa in an increasingly global marketplace.

Currently, each of CIDA’s 1 330 students is on a tuition scholarship, a first in southern Africa. This represents over R50 million worth of scholarships. A model of CIDA opened in Cape Town in 2005 and CIDA has plans to replicate in other provinces too.

CIDA is funded mainly by the South African private sector. Leading visionary local and international corporations have chosen to partner with CIDA to build this dream of a new destiny for Southern Africa, through meaningful higher education.

CIDA’s founding partners include Puregas, Monitor Company and Investec Limited. CIDA’s platinum level partners include Investec, First National Bank, T-Systems, MTN, DaimlerChrysler and the Kellogg Foundation. The gold partners are African Bank, the City of Johannesburg, BHP Billiton and Grinaker Ltd. Companies that are passionate about the work of CIDA have provided their products at no cost. These include software from Microsoft, books from McGraw Hill, all technology equipment from Amalgamated Appliances and the accountancy component is courtesy of PricewaterhouseCoopers.

Students learn to appreciate their education by contributing financially – R350 in year one, and R150 per month in years two, three and four. The real cost is 10% of any other tertiary education institution in South Africa.

CIDA has implemented:

  • around 280 innovations to reduce cost

  • innovative use of multimedia technology – televisions, video-projectors, sound, large screens

  • a programme using students help to run the campus and administration offices

  • partnerships with companies which have made ‘donations in kind’

  • partnerships with other tertiary institutions and business schools, which make their courses – curriculum and materials, and other facilities - available to us

  • benefiting from professionals from the private sector teaching the students

    CIDA provides a fully accredited, practical four-year Bachelor of Business Administration qualification that emphasises entrepreneurship, business science and technology. The Bachelor of Business Administration degree – BBA – is accredited by SAQA (the South African Qualifications Authority), the SAIM (South African Institute of Management), and is fully accredited by the Council on Higher Education.

    CIDA has a unique teaching programme where students return during holidays to teach for credit in their own home school and community. CIDA students during their holidays train about HIV/Aids, and about money management in communities throughout South Africa. Students have by now reached almost half a million youth and unemployed throughout the country. CIDA students have even trained hawkers in the city centre of Joburg!

    “The education offered is designed to make students relevant, truly empowered, integrated citizens and leaders that are skilled and equipped to build the South African economy and society." President Mbeki of South Africa speaking about CIDA City Campus in Parliament
  • Imprint